Are We Just Cyborgs?

Amber Case studies the symbiotic interactions between humans and machines — and considers how our values and culture are being shaped by living lives increasingly mediated by high technology. I really got quite a lot out of watching Amber Case’s video. Her concern is that people who are totally engaged in technology don’t take time to have any self reflection. She contends that when we are engaging in self reflection, we are more effective at determining who we are, how we contribute and we can do long term planning to set our course.

It made me think about entrepreneurs that are the most energetic, passionate and excited about what they are doing. What I’ve noticed is that they are able to connect the present, the short term, and the long term (their vision) with how they are spending their time. In other words, they can see that what they are doing now has a direct impact on achieving their short term goals and their vision.  They are effectively living in the present and focusing on the future. It all begins with an entrepreneur’s imagination, where they get to pretend about the future, much like we did when we were kids. Then, the entrepreneur’s knowledge of themselves and where they want to go gives them the passion, energy, and excitement needed to focus their attention in the present.

My concern, much like Amber Case, is that people who are heavily engaged in technology only live in the present. They do not take time to self reflect and to dream, imagine, or pretend about where they are going and therefore, maybe missing the passion about who they are and where they are going.

What do you think?

Coach Nigel


To watch Amber Case’s video on “We Are All Cyborgs” visit

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